This week we're highlighting the speakers who will be on our panel:
This panel's discussion will be focused on the tactics marketing teams and editorial teams can "borrow" from each other and why. This is going to be a great conversation, so make sure to catch it on Friday, April 16, from 12:30 - 1:30 EDT.
Register for this event here.
Mary Ellen Slayter is founder of Managing Editor Magazine and CEO of Rep Cap. Before creating her own content marketing firm, she served as director of content development and a senior general business and finance editor at SmartBrief, a leading publisher of e-mail newsletters. Before joining SmartBrief, she spent 8 years at The Washington Post, where she authored the Career Track column and worked as an editor in the business news department.
Jenny Rothenberg is the Growth Lead at BACH, a travel app and marketplace for bachelor and bachelorette parties. Prior to BACH, Jenny worked in the media industry for 5 years. Most recently she led the growth team at Morning Brew, the daily newsletter with over 2.6 million subscribers.
Ryan Johnston is the Co-Founder and CEO of 6AM City, the fastest-growing newsletter-first local media company in the country. Ryan has an extensive background in entrepreneurship and media, and previously served as the Co-founder of Southern Tide and Publisher of the Upstate Business Journal. Today he is responsible for editorial and product direction as well as the revenue team (sales and branded content) at 6AM City.
Sarah Ebner will begin as the new head of newsletters at the Financial Times in London the week of April 12. She's spent the last three years at The Telegraph as head of email and editorial newsletters, setting up their newsletter department in 2018, and expanding her role last summer to consult on marketing, subscription, and other emails, too.
Sarah launched over 25 newsletters and improved open rates, action rates and subscriptions at The Telegraph: subscriptions from newsletters rose by over 1,500 per cent from 2018 to the end of 2020. Over her career, she's been a national newspaper reporter, sports editor, feature writer, television producer and written an award-winning education blog, before turning to newsletters.
Leah Ryder leads brand and enterprise marketing for Trello, where she has worked for the past (almost) 5 years. She also runs an industry newsletter called Write | Werk, which features in-depth interviews with women in content marketing.
Chris currently works on Trello's marketing team, where he oversees Trello's marketing email program (including logistics support for Trello's newsletter program). Prior to joining Trello, Chris spent over three years helping design email programs for Salesforce Marketing Cloud customers.
Rani Shah is a Brand Marketing Manager at Trello, primarily overseeing the Trello blog, email newsletter, and social media. She published her first book last year (inspired by a Trello blog post), titled "Wisdom From A Humble Jellyfish". She lives in Brooklyn, NY.