Countdown
3 Weeks Left To Register For Sessions
Happy Friday, Newsletter Festers!
Remember that you can visit the event page (built on Notion, in case you’re curious) to browse sessions and that YOU NEED TO REGISTER FOR EACH ONE you want to attend. Everything’s free.
Note: Replays will be posted in the weeks following the event, but we’re aiming for a bunch of Q&A time so you can learn directly from the experts.
Enter To Win A Year Of Curated
We’re launching a contest to give away free Curated accounts.
The 3 entries with the most votes will win 12 months of Curated. The 3 runner-ups will win 30% off a year of Curated. See the Official Rules for more details. This contest ends April 15 at 11:59 p.m. EST.
To enter
- Create a Curated account (if you don’t have one already)
- Follow along with Seth’s tutorial videos to build out your publication and an issue
- Take a full-page screen capture of your newsletter
- Fill out the form on this page and share with your audience to vote
To vote
- Click Vote in the header of the form on this page
- Vote for your favorite
There’s Still Time To Nominate Your Favorite Newsletters
We’re still taking nominations for Top Newsletters of the Year 2021. Nominate your favorite newsletters now, then vote March 29 - April 15. Winners will be announced Friday, April 16. (If you tried this last week and the link didn’t work, that’s fixed now.)
Note: Nominations created on all building/sending platforms are welcome.
Speaker Spotlight
Russ Henneberry, How to Predictably Generate Newsletter Subscribers with a Lead Magnet
Russ Henneberry is founder of theCLIKK, a daily email newsletter about digital marketing. Russ has trained and certified thousands of professionals through his coaching, courses, stage presentations and his book, Digital Marketing for Dummies.
Newsletter: theCLIKK
Workshop: How to Predictably Generate Newsletter Subscribers with a Lead Magnet
Tuesday, April 13. 12:30 p.m. - 1:30 p.m. (EDT)
Learn how theCLIKK newsletter generates tens of thousands of subscribers using a high-converting lead magnet.
Register for this event here.
Megan Bowen, Leveraging Newsletters for Customer Success, Growth, and Advocacy
Megan Bowen has spent 15 years working in B2B tech startups leading customer success, account management, sales, marketing and operations teams. Currently Megan is COO/CCO at Refine Labs.
Workshop: Leveraging Newsletters for Customer Success, Growth, and Advocacy
Thursday, April 15. 11:00 a.m. - 12 p.m. (EDT)
Creating compelling content and newsletters is not just for new customer acquisition. Retaining and expanding with current customers as well as creating advocates that translate to word of mouth referrals requires regular communication and a focus on making your customers successful. Join this session to learn about some tactics to leverage newsletters as an effective communication channel for your customers.
Register for this event here.
Josh Spector, How To Launch Classified Ads In Your Newsletter (And Sell Them Out Every Week)
Newsletter: For The Interested
Workshop: How To Launch Classified Ads In Your Newsletter (And Sell Them Out Every Week)
Friday, April 16th. 3:00 p.m. - 4:00 p.m. (EDT)
Register for this event here.
Panel Spotlight
Don’t Miss This Panel
This week brought some exciting new additions to Newsletter Fest, including a panel discussion about what marketers and publishers can learn from each other. Mary Ellen Slayter of Managing Editor Magazine will be hosting the discussion.
Participants include Trello’s newsletter team, Jenny Rothenberg of BACH (former Director of Growth at Morning Brew), Ryan Johnston (Co-Founder + CEO at 6AM City), Sarah Ebner (who spent the past 3 years at The Telegraph and is soon headed to The Financial Times in London). A few additional voices will be added soon.
The Lineup
Updated Schedule & Recent Additions
Here’s what’s planned so far. There are only a few in the works to be added in at this point.
New this week:
Monday
Thursday
Friday
Monday, April 12
11 - 11:45 a.m. (EDT):
12:30 - 1:30 p.m. (EDT):
Marketing’s Big Opportunity is the Publishing Model, April Mullen
2 p.m. - 3 p.m. (EDT)
Intermission: How Arts & Culture Venues Are Using Email To Stay Alive, Kirk Bentley
3 p.m. - 4 p.m. (EDT):
4 Newsletter Business Models, Dan Oshinsky
5 p.m. - 6 p.m. (EDT):
Tuesday, April 13
11 a.m. - 12 p.m. (EDT):
Why Is No One Reading My Newsletter?, Margo Aaron
12:30 - 1:30 p.m. (EDT):
How to Predictably Generate Newsletter Subscribers with a Lead Magnet, Russ Henneberry from theCLIKK
3 p.m. - 4 p.m. (EDT):
The Power of a Curated Newsletter, Scott Rogerson
5 p.m. - 6 p.m. (EDT):
Strategizing Content: How to Build & Test Topics in Curated, Curated Team
Wednesday, April 14
11 a.m. - 12 p.m. (EDT):
Selling Newsletter Sponsorships, Ryan Sager
12:30 - 1:30 p.m. (EDT):
Copy Is Everything: How to Write a Newsletter That Engages Subscribers from Start to Finish, Liz Willits
2 p.m. - 3 p.m. (EDT):
The Daily Memphian: How We Used Email to Break Through 15,500 Paid Subscribers to Our Local News Site, Eric Barnes
3 p.m. - 4 p.m. (EDT):
The New Paper: How we built a $1M business in 24 months, Michael Aft
5 p.m. - 6 p.m. (EDT):
The Agency Model: How to Set Up and Sell Newsletters as a Service, Curated Team
Thursday, April 15
11 a.m. - 12 p.m. (EDT):
Leveraging Newsletters for Customer Success, Growth, and Advocacy, Megan Bowen
12:30 - 1:30 p.m. (EDT):
3 Key Steps to Landing More Emails in the Inbox, Brian Minick
2 p.m. - 3 p.m. (EDT):
Paid, Sponsorships, or Both? What to Consider as You Decide How to Monetize, Jake Schonberger
3 p.m. - 4 p.m. (EDT):
How to Manage Your Newsletter Like a Product, Anum Hussain
5 p.m. - 6 p.m. (EDT):
Advanced Link Collecting: How to Curate Like a Pro, Curated Team
Friday, April 16
11 a.m. - 12 p.m. (EDT):
How to Position Your Newsletter to Land Lucrative Sponsorships, Sonal Mandalia, Paved
12:30 - 1:30 p.m. (EDT):
Blurred Lines: What Marketers and Journalists can Learn from Each Other When it Comes to Serving Readers and Growing Loyal Audiences, Hosted by Mary Ellen Slayter featuring Trello's newsletter team, Ryan Johnston (Co-founder and CEO) of 6AM City, Jenny Rothenberg of BACH (former Director of Marketing at Morning Brew), Sarah Ebner (future head of newsletters at the Financial Times in London, previously at The Telegraph) and others. Additional panelists coming soon.
3 p.m. - 4 p.m. (EDT):
How To Launch Classified Ads In Your Newsletter (And Sell Them Out Every Week), Josh Spector
5 p.m. - 6 p.m. (EDT):
Closing Ceremony, Newsletter Awards, + Curated account winners announced! (Registration coming soon)
Spread the Word
Sharing Is Caring
We would be really grateful if you’d help us out by sharing this COMPLETELY FREE event. You can forward this newsletter or share these media assets.
You’ll find different sizes of the promotional videos so you can choose the best ones to share on your social media accounts. Plus, there’s space for you to add your own wording on the video when you post (if you like that sort of thing).