Countdown
4 Weeks Until Newsletter Fest!
Happy Friday, Newsletter Festers!
Our speaker list is filling up. Watch this video to see which newsletter rockstars are prepping amazing workshops for you.
Remember that you can visit the event page (built on Notion, in case you’re curious) to browse sessions and that YOU NEED TO REGISTER FOR EACH ONE you want to attend. Everything’s free.
Note: Replays will be posted in the weeks following the event, but we’re aiming for a bunch of Q&A time so you can learn directly from the experts.
Nominate Your Favorite Newsletters
We’re ready to take nominations for Top Newsletters of the Year 2021. Nominate your favorite newsletters now, then vote March 26 - April 15. Winners will be announced Friday, April 16.
Note: Nominations created on all building/sending platforms are welcome.
Enter To Win A Year Of Curated
We’re launching a contest to give away a free Curated accounts.
The 3 entries with the most votes will win 12 months of Curated. The 3 runner-ups will win 30% off a year of Curated. See the Official Rules for more details. This contest ends April 15 at 11:59 p.m. EST.
To enter
- Create a Curated account (if you don’t have one already)
- Follow along with Seth’s tutorial videos to build out your publication and an issue
- Take a full-page screen capture of your newsletter
- Fill out the form on this page and share with your audience to vote
To vote
- Click Vote in the header of the form on this page
- Vote for your favorite
Speaker Spotlight
Anum Hussain, How to Manage Your Newsletter Like a Product
Anum started her career as a journalist (Boston Globe) before pivoting to marketing in tech (HubSpot) and is now marrying her careers together with her startup: Below the Fold, a newsletter helping you discover news you aren’t hearing anywhere else. Along the way, she went to business school (MIT Sloan) and authored two For Dummies books (Twitter & Bollywood). You can find her on Twitter @anum and Instagram @anumaunty.
Newsletter: Below the Fold
Workshop: How to Manage Your Newsletter Like a Product
Thursday, April 15. 3:00 - 4:00 p.m. (EST)
Imagine if product teams focused solely on launching new features, with no attention to user retention and churn. Well, that’s how most content teams operate today: With a focus on churning out more content without knowing if they’re churning readers. A former journalist at Boston Globe and growth marketer at HubSpot, Below the Fold’s Anum Hussain will share a new framework on how to apply a product mindset to your newsletter.
Register for this event here.
Liz Willits, Copy Is Everything: How to Write a Newsletter That Engages Subscribers from Start to Finish
Liz Willits is a marketing expert, business owner, and consultant who guides the email marketing and content strategies of some of the fastest-growing companies in the world. Before starting her own business, she led content strategy at one of the world’s largest email marketing companies and sent and tested millions of emails. Through her highly-rated webinars, online courses, speaking gigs, and email campaigns, Liz has taught hundreds of thousands of small business owners and entrepreneurs how to successfully grow their businesses online.
Workshop: Copy Is Everything: How to Write a Newsletter That Engages Subscribers from Start to Finish
Wednesday, April 13. 12:30 p.m. - 1:30 p.m. (EST)
Here’s a truth most won’t admit: Without good copy, a newsletter will fail. During this talk, you’ll learn how to apply top conversion copywriting principles to your email copy and create a newsletter that rivets subscribers from start to finish. On top of that, you’ll see real-life examples of email copy people couldn’t stop reading.
Register for this event here.
Brian Minick
Brian Minick is the Chief Operating Officer at ZeroBounce. With more than 10 years of experience in Operations, Brian loves email and seeing people and companies succeed at it. Together with his team, Brian makes email validation a breeze to help more than 100,000 ZeroBounce users land their emails in the inbox.
Workshop: 3 Key Steps to Landing More Emails in the Inbox
Thursday, April 15th. 12:30 p.m. - 1:30 p.m. (EST)
Effective email marketing starts in the inbox. In this workshop, Brian Minick of ZeroBounce will share his best tips and tricks to maximize your deliverability. Find out how your email hygiene, content, and sending behavior affect your inbox placement, so you can adjust for the best results.
Register for this event here.
The Lineup
Check Out The Current Schedule & Register For Sessions
Here’s what’s planned so far. We’re still adding speakers and some are still scoping their workshops and being assigned times.
New this week:
Wednesday
Friday
Monday, April 12
11 - 11:45 a.m. (EST):
12:30 - 1:30 p.m. (EST):
Marketing’s Big Opportunity is the Publishing Model, April Mullen
3 p.m. - 4 p.m. (EST):
4 Newsletter Business Models, Dan Oshinsky
5 p.m. - 6 p.m. (EST):
Tuesday, April 13
11 a.m. - 12 p.m. (EST):
Why Is No One Reading My Newsletter?, Margo Aaron
12:30 - 1:30 p.m. (EST):
How to Predictably Generate Newsletter Subscribers with a Lead Magnet, Russ Henneberry from theCLIKK
3 p.m. - 4 p.m. (EST):
The Power of a Curated Newsletter, Scott Rogerson
5 p.m. - 6 p.m. (EST):
Strategizing Content: How to Build & Test Topics in Curated, Curated Team
Wednesday, April 14
11 a.m. - 12 p.m. (EST):
Selling Newsletter Sponsorships, Ryan Sager
12:30 - 1:30 p.m. (EST):
Copy Is Everything: How to Write a Newsletter That Engages Subscribers from Start to Finish, Liz Willits
2 p.m. - 3 p.m. (EST):
The Daily Memphian: How We Used Email to Break Through 15,500 Paid Subscribers to Our Local News Site, Eric Barnes
3 p.m. - 4 p.m. (EST):
The New Paper: How we built a $1M business in 24 months, Michael Aft
5 p.m. - 6 p.m. (EST):
The Agency Model: How to Set Up and Sell Newsletters as a Service, Curated Team
Thursday, April 15
11 a.m. - 12 p.m. (EST):
TBA
12:30 - 1:30 p.m. (EST):
3 Key Steps to Landing More Emails in the Inbox, Brian Minick
3 p.m. - 4 p.m. (EST):
How to Manage Your Newsletter Like a Product, Anum Hussain
5 p.m. - 6 p.m. (EST):
Advanced Link Collecting: How to Curate Like a Pro, Curated Team
Friday, April 16
11 a.m. - 12 p.m. (EST):
8 Things You Need To Know To Book 5-Figure Sponsorships, Claire Heginbotham
12:30 - 1:30 p.m. (EST):
TBA
3 p.m. - 4 p.m. (EST):
How To Launch Classified Ads In Your Newsletter (And Sell Them Out Every Week), Josh Spector
5 p.m. - 6 p.m. (EST):
Closing Ceremony, Newsletter Awards, + Curated account winners announced! (Registration coming soon)
Spread the Word
Sharing Is Caring
We would be really grateful if you’d help us out by sharing this COMPLETELY FREE event. You can forward this newsletter or share these media assets.
You’ll find different sizes of the promotional videos so you can choose the best ones to share on your social media accounts. Plus, there’s space for you to add your own wording on the video when you post (if you like that sort of thing).