Countdown
6 Weeks & Change Until Newsletter Fest
Happy Friday, Newsletter Festers!
Things are moving fast. Seth’s 15-second promo video is starting to make the rounds and the general mood is MAJOR EXCITEMENT.
Click through to visit the event page (built on Notion, in case you’re curious) where we’ve been adding speakers and sessions. Registration for several workshops went live today, so go ahead and start filling your calendar.
Note: Replays will be posted in the weeks following the event, but we’re aiming for a bunch of Q&A time so you can learn directly from the experts.
Speaker Spotlight
Dan Oshinsky: 4 Newsletter Business Models
Dan runs Inbox Collective, a consultancy that helps news organizations, non-profits, and brands get the most out of email. He specializes in helping organizations build loyal audiences via email and then converting that audience into customers, subscribers, or donors.
He’s the creator of Not a Newsletter, a monthly briefing with news, tips, and ideas about how to send better email. He previously worked as the Director of Newsletters at both The New Yorker and BuzzFeed.
He’s been a featured speaker at the Second Street Summit in St. Louis, Litmus Live in London, and the Email Marketing Summit in Brisbane. He’s also widely quoted on email strategies, including in publications like The Washington Post, Fortune, and Digiday.
Dan’s Newsletter: Not a Newsletter
Workshop: 4 Newsletter Business Models
Monday, April 12th. 3 p.m. - 4 p.m. (EST)
There’s never been more excitement around the world of email — but how do you decide which revenue models make sense for your newsletter? Whether you're a writer, a reporter, or an expert on a particular topic, there are strategies worth implementing that will allow you to get the most out of your newsletter. Let’s explore four types of newsletters and identify monetization opportunities that work for each.
Register for this event here.
Margo Aaron: Why Is No One Reading My Newsletter?
Margo Aaron is the author of the popular website That Seems Important, which was named one of the top 100 best websites for writers by The Write Life. Her writing has been featured in Inc, Entrepreneur, The Observer, Copyhackers, Thought Catalog, and Business Insider.
Today she teaches ethical marketing and copywriting, and co-hosts the popular internet talk show, “Hillary and Margo Yell at Websites,” or #HAMYAW.
Margo’s Newsletter: That Seems Important
Workshop: Why Is No One Reading My Newsletter?
Tuesday, April 13th. 11 a.m. - 12p.m. (EST)
Join Margo for a writing workshop that will get people hungry to open and read your emails. She'll reveal the three secrets to writing effective newsletters and dispel common myths that are preventing you from writing better (like the definitive answer to "but how long should my newsletter be?").
Register for this event here.
The Lineup
Check Out The Current Schedule & Register For Sessions
Here’s what’s planned so far. Many speakers are still scoping their workshops and need to be assigned times.
Monday, April 12
11 - 11:45 a.m. (EST):
12:30 - 1:30 p.m. (EST):
Marketing’s Big Opportunity is the Publishing Model, April Mullen
3 p.m. - 4 p.m. (EST):
4 Newsletter Business Models, Dan Oshinsky
5 p.m. - 6 p.m. (EST):
Tuesday, April 13
11 a.m. - 12 p.m. (EST):
Why Is No One Reading My Newsletter? Margo Aaron
12:30 - 1:30 p.m. (EST):
Setting Up Facebook Ads for Your Newsletter, Russ Henneberry from theCLIKK
3 p.m. - 4 p.m. (EST):
The Power of a Curated Newsletter, Scott Rogerson
5 p.m. - 6 p.m. (EST):
Strategizing Content: How to Build & Test Topics in Curated, Curated Team
Wednesday, April 14
11 a.m. - 12 p.m. (EST):
Selling Newsletter Sponsorships, Ryan Sager
12:30 - 1:30 p.m. (EST):
TBA, Liz Willitz
3 p.m. - 4 p.m. (EST):
TBA
5 p.m. - 6 p.m. (EST):
The Agency Model: How to Set Up and Sell Newsletters as a Service, Curated Team
Thursday, April 15
11 a.m. - 12 p.m. (EST):
TBA, Sarah Ebner, The Telegraph (Registration coming soon)
12:30 - 1:30 p.m. (EST):
TBA
3 p.m. - 4 p.m. (EST):
TBA
5 p.m. - 6 p.m. (EST):
Advanced Link Collecting: How to Curate Like a Pro, Curated Team
Friday, April 16
11 a.m. - 12 p.m. (EST):
TBA
12:30 - 1:30 p.m. (EST):
TBA
3 p.m. - 4 p.m. (EST):
TBA
5 p.m. - 6 p.m. (EST):
Closing Ceremony, Newsletter Awards, + Curated account winners announced! (Registration coming soon)
Spread the Word
Sharing Is Caring
We would be really grateful if you’d help us out by sharing this COMPLETELY FREE event. You can forward this newsletter or share these media assets.
You’ll find different sizes of the 15-second promo video so you can choose the best ones to share on your social media accounts. Plus, there's space for you to add your own wording on the video when you post (if you like that sort of thing).
Keep an eye on this page as we'll be posting more assets.